Eye Contact Cereal Boxes

It s nothing new that items are strategically.

Eye contact cereal boxes.

The placement of cereal boxes on grocery store shelves might be about more than just easy access for kids it seems to influence how much eye contact children make with the characters on the boxes. Children in supermarket cereal aisles respond more positively to eye contact with cartoon spokes characters. The study has also found out that the average distance of view these cereal boxes is four feet away from the shelves. The study found that trust for and connection to a brand are significantly increased when eye contact is established.

The creepy ways that cereal boxes get your kid s attention quartz. In one study researchers measured the shelf placement and eye positioning of 86 cereal spokes characters in 10 grocery stores in the us. The researchers came to that conclusion after participants viewed two versions of a trix cereal box one in which eye contact was made and one in which it was not. When the researchers compared the responses against control cereal boxes on which characters weren t looking downward they found that eye contact increased attention to trust in and connection.

But that sonny is cuckoo for eye contact and his eyes say it all buy me kid. By c ombining the height and the angle of how the cereal spokes character look creates the incidental eye contact depending on who is the cereal brand marketed to. The placement of cereal boxes on grocery store shelves might be about more than just easy access for kids it seems to influence how much eye contact children make with the characters on the boxes. Throw a tantrum do whatever it takes.

Buy this one mom and older higher educated consumers of sweet crunchy carbs in gaudy boxes aka college students in a cornell food and brand lab experiment say they trust a brand when directly eyeballed by the trix bunny.